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Main Street Developers Host Final Forum Wednesday Night

After three years of discussion, Sand Hill Property Co. will bring plans for Cupertino's unofficial downtown to City Council next Tuesday.

Three years of discussions and public meetings later, the developers of Main Street hosted  Wednesday evening, drawing in about 30 mostly-enthusiastic locals.

Next Tuesday, May 15, Sand Hill Property Co. will then bring its plan to the Cupertino City Council before officially breaking ground. The 18-acre mixed use development is the city’s first modern-day attempt to create a downtown environment.


“We’re ready to get this thing built,” said Kevin Dare, Sand Hill Property Co.’s managing director. “We’re ready, it’s exciting.”

The property includes a town square lawn, 78,700 square feet of retail space, 292,000 square feet of office space, an European square parking plaza, 143 condo units for those 55 and older, retail space, and a 250-room Marriott Hotel. The project is bordered by Stevens Creek Boulevard, Finch Avenue, Vallco Parkway, and N. Tantau Avenue.

Addressing an audience member concern about bringing another Marriott into town, Dare said that the Main Street one is geared toward residential stays.

“Business people are now being shipped to Sunnyvale [for longer visits to the area],” said Dare, pointing out the new establishment will also boast full-service kitchens built into every unit.

For the retail section of the building, the businesses will be composed of a variety of tenants, said Dare, not yet naming names.

“We’ll find some unique tenants, but balance that with the tenants you know,” said Dare.

Tackling concerns about noise from the loading area from 7 to 10 a.m. every day, Dare said that the traffic “would occur away from the residents,” in a driveway area that would not generate more traffic.

He also added that festivities would occur in the main square rather than the central lawn. “[Celebrations like] Music in the Park in Los Gatos totally destroys the lawn,” said Dare.  

He added that the buildings would also be LEED and CALGreen certified.

Many of the audience members had been following the plans since they were first announced in 2009—and were eager to have a centralized shopping location in town.

“We have hardly any retail,” said Ruby Elbogen, Editor and Publisher of C Magazine and Cupertino-News.com who was present at the original Main Street Focus Group. “Cupertino is only 55 years old and has no downtown.”

“Cupertino desires that downtown community place to go,” said Art Cohen, the co-owner of BlueLight Cinemas. “Apple is also about to build a complex that will feed into the area. It’s pretty exciting.”

For more information about Cupertino's Main Street Project, including traffic and noise studies, visit the official website.

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Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors. Write a new post... What's up? Make an announcement, speak your mind, or sell something
A Chinese-American couple will dress just like their mainstream American counterparts at the wedding.
Crystal Tai May 1, 2011 at 06:28 pm
Thank you very much for you kind words, Priyanka! The answer to your question is in another articleRead More I wrote for Cupertino Patch, "Five Wedding Reception Venues in Cupertino." Thanks again!
Priyanka Sharma-Sindhar April 27, 2011 at 08:21 pm
This is definitely very useful for the those of us who aren't Chinese, but do have Chinese friends..Read More Thank you, Crystal. What are the popular spots in Cupertino for Chinese weddings?
Anne Ernst (Editor) April 3, 2013 at 12:59 pm
It's difficult to know what's going on in a kid's mind unless they feel confident enough to open upRead More and talk. And this program helps us adults to learn to listen differently.
Debbie Reiley April 3, 2013 at 03:50 am
I too was at this Challenge Day. It was my 6th. I first volunteered because I watched the programRead More on MTV "If You Really Knew Me" when my son was being severely bullied in middle school and saw the program was offered when he was a freshman in high school. My company strongly supports me volunteering for this and allows me to take the day off work to attend. I am continually humbled by what these teens share and saddened at what some of them have experienced in their short lives. This program is so valuable. I think every school should offer it and every parent should attend. It helps us to realize that we need to think twice before we judge or assume things about others when we know nothing about them. It is the volunteering opportunity that I look forward to participating in every year.
Anne Ernst (Editor) March 30, 2013 at 06:30 am
Carrie, Thanks for allowing me to be a part of it again.
Janice Chua March 28, 2013 at 06:45 pm
It was fun hosting you all at Bitter+Sweet, Anne!
Loy Oppus-Moe March 28, 2013 at 02:40 pm
A big "Thank You" to Anne, Pete, and 53 other professionals who opened up their companiesRead More and organizations to give our students hands-on experience of what life might look like for them post-high school. Job Shadowing brings relevance to education!