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Ken Segall Speaks at Computer History Museum

The man who coined the name iMac, and author of "Insanely Simple" chatted with TIME's Harry McCracken

Creative director Ken Segall, who was involved with the "Think Different" Apple ad campaign held a conversation at the Computer History Museum on Tuesday with TIME's Harry McCracken.

Segall talks about his relationship and work with Steve Jobs as they made their way to one of the most recognizable brands in the world.

Stay tuned to Cupertino Patch for a full story.

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