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MacMan vs. iMac: Hear the Story of How it Came to be at Computer History Museum on Tuesday

Ken Segall, the man who coined the name iMac, will discuss his book "Insanely Simple: The Obsession That Drives Apple's Success" with TIME magazine editor, Harry McCracken.

Ken Segall is a little surprised that more than 300 people have signed up to hear him speak at the Computer History Museum on Tuesday, but then again he is talking about his experiences with Steve Jobs and Segall is the guy to coin the name iMac.

Segall is used to being behind the scenes with the likes of charismatic stage gurus such as Jobs, but the easy-talking creative director learned a lot during his time working with Jobs and Apple, as well as a number of other high tech companies and has some great stories to share.

Now it’s Segall’s turn on stage at the Computer History Museum where he’ll sit down at noon for a conversation with Harry McCracken, TIME magazine's editor-at-large as they discuss Segall’s book Insanely Simple: The Obsession That Drives Apple's Success—which debuted on the New York Times bestseller list in May.

His book came out months later than Walter Isaacson’s book Steve Jobs—in which Segall’s name appears on pages 329 and 351—but Segall’s book was “all planned before Steve got in trouble with his health,” he says.

Segall saw all sides of the mercurial Jobs, acknowledging that Jobs could be controlling, unkind and petulant, but could also stroke egos and incite inspiration.

“There were times when he was misty eyed when he told us how much he enjoyed working with us,” Segall said.

Patch will have a follow-on article about Segall, his book and his talk at the Computer History Museum. Tickets are free and registration is available at the Computer History Museum site. A book-signing will follow the event.

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