Business & Tech

Screenius, a Newly Launched iPad App, Helps Funnel Video Choices

Seth Cohen of Cupertino is behind the new app that calls itself a 'video valet' for iPad video viewers.

A new iPad app, Screenius, developed by a Cupertino resident, takes the expansive choice of video available on the Web and whittles it down to a manageable two-at-a-time choice.

"People can be paralyzed by too many choices," says Seth Cohen, co-founder and CEO of Screenius.

So Screenius offers the viewer just two at time at lightning-fast speed. Like one? Click and view. Don't like it? Swing them to the side and get two more choices. They call it a video valet, a way to have video served up in chunks one can swallow.

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Like other apps, Screenius can "learn" the user's tastes. Unlike other apps, Screenius allows the user to ignore those patterns and keep
opening the choices and offerings.

"It allows for personalized settings. We want to be transparent about privacy and social settings," Cohen says.

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Designed with a Steampunk skin, the app includes ways to review, share and browse videos available online. Everything's there that you
would find through YouTube or Google, but the choices are offered in short menus instead of sprawling lists.

Cohen has lived in Cupertino for more than 20 years and says the Screenius concept is an appealing marriage of Cohen's  background in both film and software engineering.

He worked his way up in the film industry doing anything and everything, from fetching coffee to sweeping floors to producing and editing. He spent 10 years as a computer programmer at companies such as Oracle and Symantec, and he's no stranger to other start-ups.

Screenius submitted its app application in August and launched Wednesday. It is available through iTunes, and Cohen will be "forever indebted" to those who download the app and provide feedback—positive feedback is preferred, of course, he says.

Screenius is available at Apple's App Store.


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