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Cupertino Aims to Leverage its Ethnic Diversity

A workshop led by active community members will focus on how best to take advantage of the multiculturalism in the city.

What Cupertino lacks in not having a charming downtown such as Los Gatos it makes up for in a rich, diverse culture, and looking to tap into the opportunities provided by such diversity is Mayor Mark Santoro who will lead a public discussion Thursday on “Leveraging Ethnic Diversity.”

“Our diverse culture provides our residents with many things such as great places to eat, wonderful cultural events like the Diwali and Cherry Blossom festivals, shows, dances, and a some great cricket players just to name a few,” Santoro said in an email to Patch. “Perhaps that’s why Forbes and others have ranked Cupertino as one of the five best places to live.”

Reservations for the free LED workshop filled up fast but a few seats are still available. It runs from 10:30 a.m. to 2 p.m. at Cupertino Community Hall.

The workshop will include discussions on multiculturalism and how it shapes the community, and there will be presentations by small business owners and other community leaders.

“Helping lead the LED workshop will be our sister cities. After all, who better to understand the advantages of diversity,” Santoro said.

The line-up of presenters includes:

  • Asian American Business Council: Vicky Tsai
  • Chamber of Commerce: Mahesh Nihalani and Mark Matsumoto
  • Small business owner: Janice Chua, Bitter+Sweet
  • California Cricket Academy: Mahesh Nihalani and Kinjal Buch
  • Cupertino Union School District: Jeremy Nishihara
  • Block Leaders: Noel Eberhardt and Matangi Rajamani

Cupertino Sister Cities

  • Hsinchu Sister City: Angela Chen
  • Bhubaneswar Sister City: Mahesh Pakala and Reena Rao
  • Toyokawa Sister City: Asif Kausar

Small table-top break-out groups will form following the presentations to discuss various topics related to multiculturalism. A similar city-held workshop on doing business in the city resulted in a link on the City’s website which links to things you need to know when starting a small business in Cupertino. Santoro said the LED workshop will help determine if the city can improve in any way.

“The LED workshop will be an opportunity for our residents to look at what we are doing well, and where we can improve to take advantage of our diversity and make Cupertino even better,” he said.

“Cupertino is perhaps the best example in the world of how different groups can make a community better, stronger, more fun, and more successful. Cupertino is a shining example for the rest of the world of how everyone can and should live together.”

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A Chinese-American couple will dress just like their mainstream American counterparts at the wedding.
Crystal Tai May 1, 2011 at 06:28 pm
Thank you very much for you kind words, Priyanka! The answer to your question is in another articleRead More I wrote for Cupertino Patch, "Five Wedding Reception Venues in Cupertino." Thanks again!
Priyanka Sharma-Sindhar April 27, 2011 at 08:21 pm
This is definitely very useful for the those of us who aren't Chinese, but do have Chinese friends..Read More Thank you, Crystal. What are the popular spots in Cupertino for Chinese weddings?
Anne Ernst (Editor) April 3, 2013 at 12:59 pm
It's difficult to know what's going on in a kid's mind unless they feel confident enough to open upRead More and talk. And this program helps us adults to learn to listen differently.
Debbie Reiley April 3, 2013 at 03:50 am
I too was at this Challenge Day. It was my 6th. I first volunteered because I watched the programRead More on MTV "If You Really Knew Me" when my son was being severely bullied in middle school and saw the program was offered when he was a freshman in high school. My company strongly supports me volunteering for this and allows me to take the day off work to attend. I am continually humbled by what these teens share and saddened at what some of them have experienced in their short lives. This program is so valuable. I think every school should offer it and every parent should attend. It helps us to realize that we need to think twice before we judge or assume things about others when we know nothing about them. It is the volunteering opportunity that I look forward to participating in every year.
Anne Ernst (Editor) March 30, 2013 at 06:30 am
Carrie, Thanks for allowing me to be a part of it again.
Janice Chua March 28, 2013 at 06:45 pm
It was fun hosting you all at Bitter+Sweet, Anne!
Loy Oppus-Moe March 28, 2013 at 02:40 pm
A big "Thank You" to Anne, Pete, and 53 other professionals who opened up their companiesRead More and organizations to give our students hands-on experience of what life might look like for them post-high school. Job Shadowing brings relevance to education!