Running a business is a difficult task, and when it comes to marketing, the job becomes costlier and time consuming. At times it may also involve checking with an advertisement agency, paying their fee, and investing in other avenues. This is why so many owners look up to vehicle advertising as the most efficient form of marketing. There are a variety of reasons why wrapping the vehicle can be the best investment for you.
Value for money:
If you put your ad in a newspaper it will only be displayed for a single day, or maximum a week. Same is with air time on television. Vehicle graphics, on the other hand, will last for years and can offer constant advertising from morning till the wee hours, as long as the vehicle is out on the roads. Moreover, you will no longer have to share your ad space with other companies as mobile billboards offer exclusivity.
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No Restrictions:
There are a variety of restrictions laid down by the state on billboard placement. Fortunately, using a mobile billboard is an excellent way to not be bound by such limitations. It’s a more efficient way of reaching your goals. Moreover, heavy commuters are a lot likely to be drawn by your advertisements. These people are normally middle aged and employed, hence have a higher income, and can afford to become customers.
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Target audience:
Vehicle advertising targets people of all genres. It captures a larger audience and does not discriminate on factors such as gender, age, size, ethnicity, etc. These advertisements have the ability to move from one place to another and reach far off people and places.
Safety to the vehicles:
An extra coating on the vehicle ensures that the automobile’s exterior finish remains unharmed. A wrap has the ability to protect and lengthen the durability of the paint. It can also be taken off easily so the owner faces no damage to the vehicle’s finish.
Visibility:
People can easily change the channel if they don’t like an ad or can hit the skip button if they don’t want to read a flash ad, but with a vehicle wrap, they cannot choose which vehicle they get stuck behind. And they certainly cannot ignore huge graphics, or larger than life vehicle graphics. Hence, the visibility of such advertising is much more.
These graphics work 24/7:
Whether the car is driving through traffic or is parked at the curb, these graphics work 24/7. While on the road they are mobile billboards when parked they work as normal billboards.
To generate a favorable opinion:
Most people are believed to have a very positive opinion of the companies they see via truckside advertising. A lot of customers consider a company to be more successful and established when it uses such form of advertising.
Non-Aggressive:
Unlike print ads or radio ads that interrupt the reading of a person, vehicle wraps tend to attract attention with no disturbance. Customers easily spot the message without any distraction. People also tend to respond a lot better to ads that are not “in-their-face”.
Cost Effective:
Unlike advertisements and billboards that have constant reoccurring costs till the time you advertise, you can modify or change the vehicle wrap as frequently as you like for a lot less money. You can make an investment for a portion of the rate of other marketing campaigns and produce results for several years.
Apart from being an added advertising expense, there are no downsides to making use of vehicle wraps for marketing. Most owners feel that they recover the investment by gaining tremendous exposure. In case you feel like standing out from the competition then a vehicle wrap is a great investment.
Ref:
http://www.slideshare.net/SpeedproSP/vg-15-reasons-to-invest
Read the original article here:
http://www.signmysigns.com/Blogs/2013/July/top_reasons_to_invest_in_vehicle_advertising.html
